“Instead, they came to Namely Support Consultants with questions spanning from ‘Where do I buy the right kind of envelopes to mail W2s?’ to ‘What process should I use to tie compensation to performance?’ We knew that creating a client community could help us with retention.” “We noticed that, unlike other departments, HR professionals did not have a broader community to learn from and lean on,” said Amy. Or read on for a quick summary.Īmy decided that launching an online community for HR and finance professionals could help bring Namely clients together and provide them with added value after they purchased. To learn how she inspired Namely’s advocates to help out the brand, download her success story. However, she soon discovered a different platform that would allow her to influence $1.8 million in new revenue in just one year: an advocate marketing program. So, Amy did what any good marketer would do: she started looking for technology that could bridge the gap.Īt first, she thought an online community could solve her problems. She knew that if Namely had a scalable way to regularly communicate 1:1 with their customers, her small-but-mighty marketing team could drive real impact for their business and make their customers’ lives better. “I wanted a way to get to know each Namely admin on a more personal level and build lasting relationships with them,” she says. She knew without a different approach, Namely risked burning out their best clients with too many requests and leaving other potential advocates in the dark. She knew there were many more customers who would love to help Namely-but wasn’t sure how to engage and leverage all of them.Īmy could only maintain a few close customer relationships on her own. In the beginning of 2015, Namely, a HR, payroll, and benefits software company, had plenty of passionate customers…but no way to reach out to all of them.Īmy Rosenberg, Namely’s Community Marketing Manager, had only a handful of customers to turn to when sales or other departments needed advocates for things like references or reviews.
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